DEDON's Brazilian partner opens showroom

Text by Alex Marashian

COLLECTANIA opens a showroom in BRAZIL

On September 30th, our Brazilian importer Collectania opened a showroom in São Paulo, where DEDON is sold solely. The Showroom is placed on first-class Alameda Gabriel Monteiro da Silva, the country's most famous avenue for furnishings and decor. Scores of journalists, architecture and interior design professionals and top clients attended the event, expressing great excitement that the world's premier outdoor furniture brand had finally found a home in a country so renowned for outdoor living. One of the highlights of the evening was the Brazilian launch of the Play with DEDON collection by Philippe Starck, which ably demonstrated to one and all that DEDON — which has revolutionized outdoor furniture since its founding more than 20 years ago — is still at it.