DEDON Travel opening event

Hamburg in a Barefoot State of Mind!

It was always DEDON’s aim to discover unique places under the open skies, to live adventures and share unforgettable moments with family and friends, old and new, all around the world. And this vision came into sharp focus at DEDON’s Hamburg showroom recently, as more than 200 guests and team members joined together to celebrate the launch of DEDON Travel, the company’s very own travel agency, dedicated to organizing journeys to world’s greatest outdoors-oriented destinations.

African drummers in colorful costumes helped arriving guests get warmed up, while a traditional stilt dancer entertained the crowd from high above. Welcome drinks were served in coconuts, a Tuk-Tuk was converted into a fruit buffet, and exotic foods from all over the world were prepared before guests’ eyes. The whole showroom was bathed in a warm, almost Savanna-like orange light, adding even more drama and allure to the oversized images of the new DEDON campaign, which is set on DEDON ISLAND, itself one of the magical destinations to be handled by DEDON Travel.

The ‘barefoot state of mind’ cultivated by DEDON Travel was perfectly represented by the framed footprints being created on the showroom’s second-floor landing. By leaving the shape of their bare feet in a mix of sand and plaster, guests could immortalize themselves and take the spirit of DEDON Travel back home with them.

Headquartered at DEDON’s Hamburg showroom, Neuer Wall 73-75, the DEDON Travel team looks forward to planning the trip of a lifetime for adventurers, travel lovers and all those who share - or seek - a barefoot state of mind. To find out more, please visit www.dedontravel.com.

Text by Alex Marashian, Images by Jürgen Joost and Sylvia Haghjoo.