A.track: A playful stop at DEDON's Showroom in Antwerp

A.track: A playful stop at DEDON's Showroom in Antwerp

DEDON was in a playful mood for opening event of the latest edition of [A.track], the annual tour of Antwerp's most influential design venues. With shuttle service by BMW, the evening's more than 100 VIP guests arrived in style at our Leopoldstraat 57 showroom. Proceeding inside, they were greeted by a striking installation of PLAY with DEDON Chairs by Philippe Starck. Visibly delighted with the novelty and innovation of the PLAY concept, they tried out the entire range of chairs, marveling at their variety, and had a great time interacting with PLAY's eye-catching "domino effect" packaging. "I think the only style of tomorrow is freedom," says Starck of the PLAY concept, and Thursday night's success only seems to confirm his views.