DEDON Ad Campaign by Bruce Weber15.02.2010 / 14:04
DEDON is pleased to announce the launch of the first ever furniture campaign shot by the inimitable Bruce Weber. One of the world’s most celebrated fashion photographers, best known for his timeless imagery for the likes of Ralph Lauren and Calvin Klein, Weber brought all of his characteristic warmth and relaxed, romantic beauty to the DEDON universe, creating a multi-platform treehouse arrayed with a full range of our unique, handwoven outdoor furniture. Against this dreamlike backdrop, a cast of more than 20 models of all ages plays out the scenes of a charmed daily life.
“For 20 years now, DEDON has been pioneering the idea of outdoor living,” says DEDON Founder and Chairman Bobby Dekeyser, “and Bruce understood that perfectly. With this campaign he has captured all the warmth, optimism and spirit of togetherness that DEDON stands for, while giving the outdoor living concept a fantastic new twist. We're proud to be the first furniture company to work with him.” The campaign will run in leading design and lifestyle publications worldwide.