ICFF in New York – It's time for ice cream!20.07.2011 / 13:57
A toast to travel, DEDON style!
Travel is a serious passion of ours, as the eye-popping 2011 DEDON Tour du Monde catalog makes abundantly clear. And so, with tens of thousands of design professionals from around the world converging on New York for the International Contemporary Furniture Fair (ICFF), it seemed only natural to kick things off on Saturday, May 14th, with “A DEDON TOAST TO TRAVEL.”
Following a tour of Soho furniture and design showrooms, New York Design Week guests swarmed into our own Soho space for an open-house cocktail party inspired by some of our favorite locations, both near and far.
Upstairs, it was all about Montauk: Mingling under supersize images from our latest campaign, shot by legendary photographer Bruce Weber, visitors sampled saltwater taffy, DEDON branded popsicles and ice cream from a full-service cart. Downstairs, meanwhile, a celebration of slightly more “exotic” locations was underway: As our very talented barman turned a massive block of ice into tasty rum, Thai basil and fresh ginger snow cones, guests lounged on our SLIMLINE and ORBIT collections against a backdrop inspired by Thailand and India, both of them stops on the ongoing DEDON Tour du Monde.