SoHo - here we come!14.12.2010 / 11:04
DEDON Showroom Opening in New York City!
DEDON was welcomed to the US with a friends and family party celebrating the company's new showroom in New York City.
The cast-iron SoHo loft was filled with choice pieces from DEDON's latest collections. The film "Barefooting Around the World", written and directed by Bruce Weber in Montauk last summer and commissioned by DEDON, was playing to a group of creatives that included W magazine's Stefano Tonchi, Visionaire's Stephen Gan, artist Jennifer Rubell and branding guru Richard Pandiscio.
DEDON's Bobby Dekeyser was also there along with several of the Weber models from the film. It seems the Dedon family just keeps growing and growing. A warmest welcome indeed.
Text by Julia Chaplin