DEDON MAGAZINE | IN SIDE OUT | EDITION SALONE DEL MOBILE 2019

DEDON CARES DEDON LOVES The weave of traditional Italian maritime rope offers a fresh interpretation of DEDON’s unique weaving heritage. You already have a long and successful history with DEDON. What were you trying to achieve with this new collection, SEALINE? When we think of outdoor living, we tend to think of summertime, hot sand, the beach, the swimming pool. But keep in mind that DEDON is the expert in all kinds of outdoor scenarios. And so the idea was to propose a collection that would be elegant, comfort- able and appropriate in every season and every latitude, whether on the terrace of an African Lodge or the deck of a yacht in the Scandinavian fjords. That’s also why the collection had to be com- pact. You can use it on a big balcony in Hamburg, for example, or the not-so-big terrace of a Miami high-rise. The point is to create an easy-chic experience rather than a total look. For me, SEALINE works perfectly in combination with two of my previous collec- tions, SEAX and SEAYOU. What was the design process that led to SEALINE? My design process is a kind of visualization. I try to picture the context, to see it in three dimensions—and really, to see it in four dimensions, because it’s very important to consider the element of time, especially on a project like this. When you’re working with a rare and important wood like teak, there’s a responsibility to cre- ate something that lasts, both physically and aesthetically. It’s not about trends. And so the design had to be simple, refined, elegant and cool—not demonstrative or arrogant but, in a way, timeless. As I worked, I had the image of a lakeside house in mind, a place where a long-lasting, high-quality collection would be appropriate not only now but also many decades from now. SEALINE: A COLLECTION WITH TIMELESS APPEAL T I M E L E S S A P P E A L Produced with premium teak from certified plantations, SEALINE has been designed and constructed to last for generations. Was there any particular inspiration behind the design? I’ve always been inspired by the sailing world, where elegance is linked to efficiency. Think of those wooden racing boats from the America’s Cup of the 1950s. You need strength, durability, quali- ty. At the same time, the demand to turn wind into speed means there’s no place for anything beyond what is necessary. The teak wood and woven sailing- rope of SEALINE both derive from this world of elegance. The weaving invokes DEDON’s heritage, while the wood gives warmth as well as strength and resistance. Let’s talk about the design language. How would you de- scribe it? Simple. Refined. Natural. Timeless. We start with benches made of teak for a feeling of solidity that reflects the purpose, which is to last a long time. And then, as with a sailing boat, everything is con- nected and held together with the best die-cast aluminum pieces. This ensures resilience and durability and makes the collection easy to maintain, even fifty years from now. And so, the maritime construction becomes a part of the design language. It’s not just an aesthetic choice but an expression of quality and sustainability. The same is true of the nautical rope (or large DEDON Fiber), which we weave into a sort of basket around the bench. Finally, instead of stiff cushions, we add soft pillows to this basket, enveloping the user in comfort. NEW 2019 Massaud’s award-winning SEAX folding chairs are now available in four new fabric colors.