DEDON | Lookbook 2019

5 DEDON was founded on innovation. The story began with a groundbreaking fiber, luxurious to the touch yet tough enough to withstand the most extreme conditions. What followed was a revolution in outdoor living. DEDON started working with world- renowned designers. Built factories for fi- ber and furniture production. Created icons of modern design. Extended its reach to more than 100 countries. The point was never to meet the old standards — it was to create the new ones. Almost 30 years and more than 800 employees later, not much has changed. DEDON is a company of innovators and trend-setters, passionate about good design and curious by nature. The journey of exploration and discovery never ends. ALMOST 30 YEARS AGO, DEDON LAUNCHED AN OUTDOOR REVOLUTION. INNOVATIVE BY NATURE, THE COMPANY NEVER LOOKED BACK. THIS IS ITS JOURNEY — TO DISCOVER, EXPLORE AND ENJOY LIFE OUTDOORS.