The arrival of a new season offers an opportunity to explore fresh ideas and rethink how outdoor spaces are experienced. At Fall Casual Market in Atlanta, DEDON unveiled its 2027 collections to the U.S. market for the first time, bringing the new designs together for a special off-site exhibition.
Designed as a dedicated destination for partners, the exhibition created an opportunity to step away from the pace of the market and engage with DEDON’s latest designs in a more intimate setting. From new woven furniture to outdoor rugs and lighting, the presentation elevates DEDON's way of living outdoors.
At the heart of the presentation were TRICOT and MDEAR URBAN, two new additions to DEDON’s portfolio that introduce fresh design perspectives for the season ahead.
The exhibition also marked the debut of RIBBONS, a collection of outdoor rugs, and SHROOM ON, a new lighting collection. Extending beyond seating and tables, these introductions offer additional ways to bring texture, character, and atmosphere to create a true outdoor living room.
Alongside the new arrivals, visitors could also revisit current DEDON collections, including SOLYD, CALADIO, SATELLITE and more, as well as discover a new fiber color for MDEAR and MBRACE. By bringing new and established designs together, visitors were welcomed to explore the breadth of the collection with mixed materials, multi-purpose settings and new textures.
Casual Market was also an occasion to reconnect with partners and exchange ideas about the future of outdoor design. As the season moves forward, these new introductions open the door to fresh interpretations of outdoor living and continue DEDON’s exploration of the moments that make life outside meaningful.