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DEDON was founded on innovation, starting with a revolutionary fiber, luxurious to the touch yet tough enough to withstand the most extreme weather conditions. Passionate about good design and curious by nature, the company quickly rose to become the first global outdoor furniture brand, with representation in more than 80 countries and a worldwide showroom network. DEDON owns and operates its entire fiber and woven furniture production, allowing it to set the standard for quality, craftsmanship and durability. For non-woven collections, DEDON collaborates exclusively with producers who share the same commitment to quality.
DEDON’s latest releases include AIIR, a new interpretation of the classic shell chair by GamFratesi; the sophisticated and comfortable outdoor lounge system BREA from Edward Barber and Jay Osgerby; and Werner Aisslinger‘s archetypal CIRQL-collection with a contemporary geometric weave.
“Since the beginning, DEDON has been a platform for bringing people together to enjoy life outdoors,” explains Sonja van der Hagen, Chief Creative Officer. “As a result, we’re specialists in much more than fiber and furniture production. Our expertise extends to outdoor living spaces of all kinds, from covered terraces to sandy beaches, sun-soaked poolsides to extreme wilderness. Each of these settings requires not only the right concept but the right materials. That’s why we select teak, fiber, aluminum, ceramics, upholstery, ropes, woven textiles and sling fabric to suit the individual needs of every collection and its context.”