25 years is not a long time in most businesses. In ours, though, it’s practically forever. That’s because, simply put, there was no woven outdoor furniture industry before DEDON came along. The first to weave synthetic fiber into luxury outdoor designs, the first to place an absolute premium on quality, the first to become a truly global brand setting the standard for woven outdoor furniture since its founding in 1990.
A REVOLUTION IN OUTDOOR LIVING
The story begins with a pioneering idea and an inspired vision. The idea — to create high-end woven furniture using a sophisticated synthetic fiber, weather-resistant and aesthetically refined — revolutionized the outdoor market. The vision — of outdoor living rooms furnished with the same attention to looks and luxurious comfort as those inside the home — has changed the way we live outdoors, enabling people around the world to enjoy more of life’s precious moments together under the open skies.
AROUND THE WORLD
THE FIRST GLOBAL BRAND IN OUTDOOR FURNITURE
With headquarters in Germany, production facilities in the Philippines, a subsidiary in the US, offices in Hong Kong, showrooms and representatives around the globe, and some 1,000 employees working for the company worldwide, DEDON is truly an international brand.
Today, we are represented in more than 80 countries on six continents and the number keeps growing. With an extensive network of importers and distributors the world over DEDON is uniquely positioned to provide the finest products and services to customers everywhere, including contract partners undertaking high-end projects in the most far-flung of locations.
WHERE BAREFOOT LUXURY WAS BORN
There are more than 7,000 islands in the Philippine archipelago, but there’s nowhere in the world like DEDON ISLAND. Located at the southeastern tip of reef-ringed Siargao, just around the corner from the legendary Cloud Nine surfing wave and the Philippine Deep, this palm-fringed paradise nestles between ancient mangrove forests and the white-sanded beaches and crystal blue waters of its own tranquil bay.
We first visited Siargao some fifteen years ago on trips to our production facilities in Cebu. Then we started bringing friends, partners and designers. Eventually, we created DEDON ISLAND. More than just another beautiful resort, more than just another memorable stop on the Tour du Monde, DEDON ISLAND serves as our own Outdoor Living Lab, a place to dream up not only new products but new ways of living under the open skies.
It’s here at DEDON ISLAND that we first developed our concept of Barefoot Luxury. Based on a slower way of being — unpretentious and nonmaterialistic, but with a deep appreciation for quality — Barefoot Luxury is more about experiences than it is about things. It has influenced the way we think about furniture and its special place in the lives of our customers. As the Tour du Monde continues, Barefoot Luxury is an experience we’re on the hunt for everywhere we go.
unpretentious and nonmaterialistic, but with a deep appreciation for quality.