DEDON season start 2020
A company of explorers, DEDON has always been guided by a global mindset. It began 30 years ago with a quest to find the world’s most skillful weavers. Though that particular journey ended on the Philippine Island of Cebu, which DEDON made its second home, the company has never stopped traveling in search of new ideas, inspirations and encounters with people and cultures. Along the way, it has developed a network of friends, partners, suppliers and creative talents that spans the planet.
DEDON’s global outlook is reflected in its organization, with projects around the world and representation in more than 100 countries. It is reflected in DEDON’s image campaigns, produced on location by a renowned international creative team. And it’s reflected in DEDON products, conceived by leading designers who share the company’s global mindset. This year alone, the designers of the new collections hail from Denmark and Italy (GamFratesi), Israel (Arik Levy), Germany (Sebastian Herkner) and France (Jean-Marie Massaud).
For customers, DEDON’s global mindset means products suitable to settings around the world, from Kenya’s Rift Valley to the mountaintops of Megève. It means an understanding of customers’ different needs, not to mention service and outreach wherever those customers may be. Most important, it means a commitment to keep exploring, creating and sharing, all with a simple purpose — to bring people together to enjoy life outdoors. The journey continues.