AT HOME IN NATURE
DEDON’S 2018 SALONE DEL MOBILE STAND
DESIGNED BY GAMFRATESI

For its stand at the 2018 Salone del Mobile, DEDON turned to acclaimed multidisciplinary design duo GamFratesi. The brief? To develop a minimalist architecture that brought to mind, both in colors and textures, the experience of being out in the wild, yet somehow still at home.

GamFratesi responded with a light-filled space that’s natural and serene. The central volume, which runs the depth of the stand, is characterized by a high ceiling, clean lines and a large back-lit ‘window’ that evokes the warmth of natural light. Narrower volumes on either side create small but airy exhibiting spaces.

DEDON has been a platform for bringing people together since the beginning, and the long wooden table that runs through the heart of the stand seems to echo that message: You can sit there as 20 people or as two. Whatever the number, it’s about a shared experience.
Arrayed all around the long table are GamFratesi’s new AIIR shell chairs. DEDON’s first collection to feature injection-molded seating, AIIR comes in armchair and side chair versions, both with tapered teak legs. Designed for outdoor and indoor use, AIIR is presented as a mid-season launch. 

The DEDON stand also offers a preview of BREA by Barber and Osgerby, a super-comfortable lounge system that can be used both, outdoors and in. And a first look at two new color ways for Sebastian Herkner’s award-winning MBRACE. CIRQL, a new handwoven collection by Werner Aisslinger, previews at Salvioni, Via Durini, 3.