DEDON was born out of a love of the outdoors, a willingness to think differently and a relentless pursuit of quality. More than 25 years and 1000 employees later, not that much has changed.
Having revolutionized the outdoor furniture business, DEDON continues to set the standard for quality, artistry, innovation and design.
1994 — DEDON begins producing in the Philippines.
2000 — DEDON opens its own production facilities in CEBU, taking full control of the quality of its products.
2002 — DEDON releases ORBIT, its first signature piece and an instant success. DEDON opens its first showroom in Lüneburg, Germany.
2004 — The Philippines team expands to more than 1,200 employees. Back home, DEDON opens a 10,500 square-meter complex combining offices, warehouse and fiber production facility.
2012 — DEDON shows its strength in non-woven designs with the award-winning SeaX collection.
2014 — The Diethelm Keller Group takes a majority stake with the aim of furthering DEDON’s expansion while safeguarding the brand’s unique character.
2016 — DEDON opens a subsidiary in Dubai.
2017 — DEDON opens its first Australian showroom in Sydney. Continuing to work with new materials, DEDON also launches its first fully upholstered collection, BRIXX, and its first all-teak collection, TIBBO, as well as a sophisticated new slingback collection, DEAN.
In the meantime, DEDON will continue to surprise and delight with upcoming products and concepts that promote the greatest luxury of all, those precious moments of freedom and togetherness spent under the skies.